Radio Trailer Script

We created a radio trailer on the sound editor, Garage Band and Final Cut Express, using sound bites and music from our film, sound effects, plus an additional voiceover. This combines the humour and plot of our film and also give promotion. We created two possible scripts and made each. Here are the two scripts:

Script One - The longer script
Music starts:
Jack: Okay Jack, it's all good, don't make it obvious. Reach it over there, nice and easy, this isn't the arm olympics. The old reach around.
*SLAP* (sound effect)
Emma: What was that?
Jack: My name is Jack, I'm nineteen years old and I've never had a real girlfriend. This is the tenth time I've had my first date with Emma, which doesn't make any sense to you at all, but let me explain.
*rewinding noise*
Voiceover: Rewind, coming soon to a cinema near you.

Script Two - The abrupt script
Music starts:
Jack: Okay Jack, it's all good, don't make it obvious. Reach it over there, nice and easy, this isn't the arm olympics. The old reach around.
*SLAP sound effect*
Emma: What was that?
Voiceover: If you had the power to rewind time, would you?
*rewinding noise*
Voiceover: Rewind, coming soon to a cinema near you.


Here are both versions of our radio trailer:

In the end we chose to use the second edit, simply because it featured a tagline which made the radio trailer more catchy and memorable. The radio trailer is a fitting advertisement for our film. It has element of comedy which the audience should pick up on and understand. 

Our Poster

When it came to making our poster, we desided to go with Joe's idea. His research into Romantic Comedy posters found that many posters have a similar format, including original photos of the main love interests in the film. Here is our step by step process as we created our poster.

Step One - Getting Original Photography

First, we took photos of our actors, a television screen, and our remote control.

(ADD PHOTOS)

Step Two - A Draft

• Then we uploaded our photos to Photoshop Elements. We used a lasso tool to cut around each character, removing the background. We added each to a separate layer so we could alter them each individually. 

• We added the title "Rewind" that Amy created previously.

• We found a copyright free image of a static TV and added it behind Jen so she appeared to be trapped in the TV as if controlled by Joe.
• We added the cast names to the top of the poster, above their corresponding actor, using the font we also used on our film credits called "Matroyoshka".
• We added poster credits, also known as a "Billing Block" underneath the title.

Here is the first initial poster Joe created in a sketch format and a photoshop format.

Step 3 - Making improvements

• We were generally happy with the poster but wanted to make a few improvements to the usage of space and composition.
• Firstly, we moved the main features of our poster, the actors photos. We made them much larger and more centre. It made them the most eye catching feature.
• We made the title larger and engaged it more within the poster, integrating it with the photograph of Joe.
• We added a web address below the poster credits to make the poster more multi-media.
• We made the cast names larger and altered their positon to make them more interesting.
• We added a certificate rating, our production logo (inverted), our college logo and a suggested distribution company to give the poster a more realistic look.

We think our poster looks fun and professional. It has a simple idea and mirrors the theme/genre of our film with elements of comedy plus a "Man V.s Female" vibe. The colour scheme is chilled and friendly. It is eye-catching because it features large images and text. 

Audience Research - Feedback

To get a reception from our traget audience, we posted a rough version of the final film onto Youtube and uploaded it to Facebook on our three profiles. We each have friends within our target audience range and hoped they would comment with some suggested improvements before we did our final edits to the film. But also to find out if the film has a generally positive reception from the people who watched it. Here are the improvements we are expecting to hear;

• Title Sequence - needs more clips in the blank areas.
• Music - needs more music throughout, in particular the title sequence.
• Sound Effects - TV Background, needs to be louder.

Here is the rough edit we have uploaded. After we have enough results, we will made the ammendments to our film before realeasing a final edit.

Results

We didn't receive all the expected results. Some of the suggested improvement highlighted aspects we really liked and didn't want to change but we did use the results to make some improvements.

• Amended spelling errors.
• Made the music in the delivery scene more smooth, by re-added a section we had previously cut.
• Added music to the title sequence and credits.

Overall, after the audience feedback, our film runs much smoother and sees more professional. The film already has a generally positive response, but should now be more satisfying. We are pleased with the end result and it seems to be understood by our target audience.

Making the Title Sequence

We have decided to use my idea for our title sequence. First we need to film nine clips in various lengths. So we brainstormed to think of nine events to film. We will film on portable cameras so they each look like home videos. Here is our list:

• Traffic
• Rain/Shower
• Dinner Plate
• Candle being blown out (e.g. on a cake)
• Car journey/bus
• Footsteps
• Train journey
• People (e.g crowd)

After I filmed each of the clips on my FlipHD Camera, I imported them to Final Cut Express. I pick which clips would be the longest and drag the first one onto a layer. I deleted the audio because we are just going to apply music to the titles.

Then I went to 'Modify', and down to 'Speed'. The first clip was 5 minutes long, so I changed the duration to 10 seconds which made the image move much quicker. Then I clicked 'Reverse' which gave the rewinding effect we wanted.

I applied a 'Fade In and Fade Out' video transition to the start and end of the clip so that the clip didn't just appear on screen spontaneously, but seemed to emerge. Then I had to wireframe the image to change its size on the screen, so that we could fit all 9 clips on in a tiled format. I estimated that each clip would be around the scale of '39:46'.

Then, I completed each step for the rest of the clips. Then I started to add layers of text, which featured the casts names. I used the font 'Matroski' because it was simpler to our title font and had a fun theme to match our genre of comedy. The text also fades in and out and is also replaced by clips and they come onto screen.

At the end of all the clips, after the last image fades off screen, I added the title, again using the fade transition. I put it in the centre of the screen and used keyframing to make it appear to pulse out to the audience. The title sequence will end with the title fading away, then with a fade back to the film.

We collected a range of music from copyright free CD's. We choose music which had a fun and feel-good feel. As the title sequence starts, I boosted the audio to make it more prominent, as their is no speech throughout the title sequence. Then when it finished, the music is dulls back down .

Overall, I am very happy with the finished outcome of the title sequence. It quite artistic and interesting to watch, and will engage the audience more than just simple text of a screen. It has a more eye catching appeal.

Behind The Scenes Video Diary