I chose these posters because I wanted to look at posters which featured these kinds of formats; this is because I believe either of these could work well for our film if adapted a little to fit with our themes. I chose two of each different format for variety. All of these films feature the same genre as our film which means that they are quite fun and upbeat since the style of film matches this tone.
Images/Photos
The first two posters feature the same types of images; these are of smiling happy people staring away from the audience. The second two feature what is known as "the lean," this shows a couple leaning on each other either for support or in an embrace. I think that either of these would work well for our film and create a professional look that would give the audience an idea of what our film is about. The "Something's Gotta Give," poster shows the characters in panels separated by a white strip containing coloured text. They are both smiling and staring into the distance and Jack Nicholson is wearing black sunglasses which suggests that he is more guarded than Diane Kruger's character; it also suggests that he is hiding something which is true for his character. The poster for "The Holiday," is practically the same as the latter except that it features two people in each panel instead of one.The same smiling faces staring away from the shot are used as if to signify their happiness and they are displaying loving looks. This poster advertises the film well as it is generally just a film about love and finding happiness; the images reflect this. The "Housesitter," poster shows Steve Martin looking shocked and bewildered as Goldie Hawn leans on him and smiles manically at the camera; he looks as though he is backing away from her and doesn't want her to be around while she is seemingly oblivious to this fact. They do not appear to be in love or on the same wavelength as the other couples do. The "Forces of Nature," poster shows Sandra Bullock leaning on Ben Affleck as if they are both falling and she is trying to hold him up or save him. They are both smiling at each other and we can see that rain is featured which ties in with the title as it is a force of nature. Both of the female leads in the last two posters are also grabbing the male leads by the collar area as if to show a sign of possession. The background in each poster is definitely not the focus as the film clearly concentrates on the relationship between the featured couple and therefore prominently shows them. The backgrounds for all the posters are blurred except for the "Housesitter," which features the house in the background as it is obviously a prominent framing device for the film, hence the name of the film. In "Something's Gotta Give" and "Housesitter," both Jack Nicholson and Goldie Hawn are wearing sunglasses which suggests that these characters are mysterious and have a secret- this is true to the plot of the films.
Colour themes
"Something's Gotta Give," uses blurred backgrounds that contrast with the hair or skin tone in order to make them stand out. This poster uses very simplistic colours that compliment the tone of the film and it's setting. The vibrant green behind Jack Nicholson helps to make his dark black sunglasses stand out as they give an insight into the nature of the character. The colours chosen could possibly be used to represent the characters personalities as the vibrant green shows that Nicholson's character is wild and bold while the cream colour used behind Keaton represents her being more calm and collected. The panel between their pictures is white which carries on the simplistic feel and the text is a mix of blacks and different shades of brown; simple colours that do not draw much attention away from the images of these veteran actors who will draw in viewers. The title is black so that it stands out more than the other text and the two lead actors names are the darkest shades of brown so that they will stand out too. The date and the names of the supporting cast are in black while the rest of the credits are in a light brown."The Holiday," features the same simplistic feel, even including the white panel in the middle although this time it features all black text which draws focus to the bold title. All of the text is in black except for the credits at the bottom of the poster which are white so that they stand out on a darker background. The characters are presented in darker colours, possibly because the film is set in winter and they wanted to get this point across to the audience as it ties in with the title which refers to physically going on a holiday and also the holiday of christmas. The characters are wearing dark colours and are set on dark backgrounds but their skin tones stand out as if to say that they are glowing because they are happy; this could be so that the audience understand that this is a happy film even though it is set at a bad point in the characters lives. "Housesitter," contains very vibrant colours that represent the bold and comedic direction the film takes. It is brash and the colours reflect this fact. The title of the film and the main actors names are displayed in hot pink which makes them stand out more than anything else; especially on the bright blue and black backgrounds they are shown on. This colour obviously represents the nature of Hawn's character as she is outspoken and feminine. The first tagline is in black and the second is in white to match the credits; these colours help to balance out the loud pink colour used, much like the characters balance each other out. The background colours are very vibrant and stand out, especially the lush green of the grass which helps to highlight the presence of the house in the background. The characters are also coloured very brightly so that they stand out against the background and Hawn wears hot pink sunglasses to tie in with the text colour. "Forces of Nature," features an uneventful background that is all green with white flecks that seem to symbolise the rain on the ground; this ties in with the nature theme. The rain is lightened so that it appears to be very white which makes it stand out. All of the text is white to fit with the running theme of green and white, however this means that it doesn't really stand out. The characters are the focus of this poster as they are the only part of the poster that steer away from the colour theme. They are displayed in deep, rich colours which possibly suggests that they are fighting nature instead of accepting it- the point of the film. Bullocks hair is a deep chestnut colour that is shown billowing in the wind to tie in with the nature theme again.
Text and Fonts
The texts and fonts used are all pretty simplistic and uncomplicated apart from that used in "Forces of Nature," which is slightly slanted and looks as if it is being blown by the wind used to represent nature. All of the text used for the titles is quite large and takes up a significant amount of space on the poster so that it is clearly visible to the audience. The "Something's Gotta Give," poster presents the names of the two main actors in a large clean cut font and uses only their first names, relying on the audience to recognise them from their photos. This poster is the only one to make the actors names as big as the title; this is probably because they are such big stars and will be an audience pull. The font is very laid back and calm which gives the impression of a feel-good film. "Housesitter" and "Forces of Nature," make the actors names appear significantly smaller than in the previous poster; they both use about the same size text as each other and only two actors names are used in both posters which shows that they are important to the film equally. The first uses quite squashed together and elongated letters which makes it look cramped; how Steve Martin feels in the film. "The Holiday" uses a smaller font for "the" suggesting that the part of the title they want to focus on is "Holiday". The letters seem to be different sizes and some are quite curly while others are blocky; this suggests that the characters are jumbled up. The actors names are presented at their smallest in this poster and are all the same size and colour; meaning they are all equally important to the film. The tag lines in each are way smaller than any of the other writing apart from the credits and the date is always featured in the credits but slightly larger than the other text.
Positioning/Composition
The first two posters feature basically the same composition with the title in the middle splitting up two images of the actors and the poster credits and release date at the bottom. The actors names are included in the white panels and the only difference between these two posters is that there is another white panel at the bottom of the "Something's Gotta Give" poster and not at the bottom of the "The Holiday" poster. The second two posters also are very similar in terms of composition as the actors names are shown at the top of the poster and the titles are shown about a third of the way up. Also the poster credits are featured under the title on both; the difference in text positioning is that the tag lines for the "Housesitter" poster are featured first beneath the actors names and then beneath the title whilst the "Forces of Nature" tag line is shown above the title. The actors in the first of these two are shown on the right side of the poster whilst on the second the positioning is flipped and they are featured on the left side.
How this relates to our film
These poster give good examples of how we can make our poster look professional and like a real romantic comedy. These give us an idea of how to present and create our poster as they give us an idea of what our poster could end up looking like. These would be interesting styles to follow as they feature the main characters which are usually the romantic leads and this is the same as our film; therefore we could present the images of our actors in similar poses to create a fun and vibrant poster such as the above that helps to represent the nature of our film. We can see from the posters what good positioning of text looks like and where we would put our credits and actors names. We can also see how to tie the themes of our film in with our poster as the posters for "Housesitter" and "The Holiday" do. We can take inspiration from these posters on how to create a memorable representation of our film that will attract our target audience.
The first two posters feature the same types of images; these are of smiling happy people staring away from the audience. The second two feature what is known as "the lean," this shows a couple leaning on each other either for support or in an embrace. I think that either of these would work well for our film and create a professional look that would give the audience an idea of what our film is about. The "Something's Gotta Give," poster shows the characters in panels separated by a white strip containing coloured text. They are both smiling and staring into the distance and Jack Nicholson is wearing black sunglasses which suggests that he is more guarded than Diane Kruger's character; it also suggests that he is hiding something which is true for his character. The poster for "The Holiday," is practically the same as the latter except that it features two people in each panel instead of one.The same smiling faces staring away from the shot are used as if to signify their happiness and they are displaying loving looks. This poster advertises the film well as it is generally just a film about love and finding happiness; the images reflect this. The "Housesitter," poster shows Steve Martin looking shocked and bewildered as Goldie Hawn leans on him and smiles manically at the camera; he looks as though he is backing away from her and doesn't want her to be around while she is seemingly oblivious to this fact. They do not appear to be in love or on the same wavelength as the other couples do. The "Forces of Nature," poster shows Sandra Bullock leaning on Ben Affleck as if they are both falling and she is trying to hold him up or save him. They are both smiling at each other and we can see that rain is featured which ties in with the title as it is a force of nature. Both of the female leads in the last two posters are also grabbing the male leads by the collar area as if to show a sign of possession. The background in each poster is definitely not the focus as the film clearly concentrates on the relationship between the featured couple and therefore prominently shows them. The backgrounds for all the posters are blurred except for the "Housesitter," which features the house in the background as it is obviously a prominent framing device for the film, hence the name of the film. In "Something's Gotta Give" and "Housesitter," both Jack Nicholson and Goldie Hawn are wearing sunglasses which suggests that these characters are mysterious and have a secret- this is true to the plot of the films.
Colour themes
"Something's Gotta Give," uses blurred backgrounds that contrast with the hair or skin tone in order to make them stand out. This poster uses very simplistic colours that compliment the tone of the film and it's setting. The vibrant green behind Jack Nicholson helps to make his dark black sunglasses stand out as they give an insight into the nature of the character. The colours chosen could possibly be used to represent the characters personalities as the vibrant green shows that Nicholson's character is wild and bold while the cream colour used behind Keaton represents her being more calm and collected. The panel between their pictures is white which carries on the simplistic feel and the text is a mix of blacks and different shades of brown; simple colours that do not draw much attention away from the images of these veteran actors who will draw in viewers. The title is black so that it stands out more than the other text and the two lead actors names are the darkest shades of brown so that they will stand out too. The date and the names of the supporting cast are in black while the rest of the credits are in a light brown."The Holiday," features the same simplistic feel, even including the white panel in the middle although this time it features all black text which draws focus to the bold title. All of the text is in black except for the credits at the bottom of the poster which are white so that they stand out on a darker background. The characters are presented in darker colours, possibly because the film is set in winter and they wanted to get this point across to the audience as it ties in with the title which refers to physically going on a holiday and also the holiday of christmas. The characters are wearing dark colours and are set on dark backgrounds but their skin tones stand out as if to say that they are glowing because they are happy; this could be so that the audience understand that this is a happy film even though it is set at a bad point in the characters lives. "Housesitter," contains very vibrant colours that represent the bold and comedic direction the film takes. It is brash and the colours reflect this fact. The title of the film and the main actors names are displayed in hot pink which makes them stand out more than anything else; especially on the bright blue and black backgrounds they are shown on. This colour obviously represents the nature of Hawn's character as she is outspoken and feminine. The first tagline is in black and the second is in white to match the credits; these colours help to balance out the loud pink colour used, much like the characters balance each other out. The background colours are very vibrant and stand out, especially the lush green of the grass which helps to highlight the presence of the house in the background. The characters are also coloured very brightly so that they stand out against the background and Hawn wears hot pink sunglasses to tie in with the text colour. "Forces of Nature," features an uneventful background that is all green with white flecks that seem to symbolise the rain on the ground; this ties in with the nature theme. The rain is lightened so that it appears to be very white which makes it stand out. All of the text is white to fit with the running theme of green and white, however this means that it doesn't really stand out. The characters are the focus of this poster as they are the only part of the poster that steer away from the colour theme. They are displayed in deep, rich colours which possibly suggests that they are fighting nature instead of accepting it- the point of the film. Bullocks hair is a deep chestnut colour that is shown billowing in the wind to tie in with the nature theme again.
Text and Fonts
The texts and fonts used are all pretty simplistic and uncomplicated apart from that used in "Forces of Nature," which is slightly slanted and looks as if it is being blown by the wind used to represent nature. All of the text used for the titles is quite large and takes up a significant amount of space on the poster so that it is clearly visible to the audience. The "Something's Gotta Give," poster presents the names of the two main actors in a large clean cut font and uses only their first names, relying on the audience to recognise them from their photos. This poster is the only one to make the actors names as big as the title; this is probably because they are such big stars and will be an audience pull. The font is very laid back and calm which gives the impression of a feel-good film. "Housesitter" and "Forces of Nature," make the actors names appear significantly smaller than in the previous poster; they both use about the same size text as each other and only two actors names are used in both posters which shows that they are important to the film equally. The first uses quite squashed together and elongated letters which makes it look cramped; how Steve Martin feels in the film. "The Holiday" uses a smaller font for "the" suggesting that the part of the title they want to focus on is "Holiday". The letters seem to be different sizes and some are quite curly while others are blocky; this suggests that the characters are jumbled up. The actors names are presented at their smallest in this poster and are all the same size and colour; meaning they are all equally important to the film. The tag lines in each are way smaller than any of the other writing apart from the credits and the date is always featured in the credits but slightly larger than the other text.
Positioning/Composition
The first two posters feature basically the same composition with the title in the middle splitting up two images of the actors and the poster credits and release date at the bottom. The actors names are included in the white panels and the only difference between these two posters is that there is another white panel at the bottom of the "Something's Gotta Give" poster and not at the bottom of the "The Holiday" poster. The second two posters also are very similar in terms of composition as the actors names are shown at the top of the poster and the titles are shown about a third of the way up. Also the poster credits are featured under the title on both; the difference in text positioning is that the tag lines for the "Housesitter" poster are featured first beneath the actors names and then beneath the title whilst the "Forces of Nature" tag line is shown above the title. The actors in the first of these two are shown on the right side of the poster whilst on the second the positioning is flipped and they are featured on the left side.
How this relates to our film
These poster give good examples of how we can make our poster look professional and like a real romantic comedy. These give us an idea of how to present and create our poster as they give us an idea of what our poster could end up looking like. These would be interesting styles to follow as they feature the main characters which are usually the romantic leads and this is the same as our film; therefore we could present the images of our actors in similar poses to create a fun and vibrant poster such as the above that helps to represent the nature of our film. We can see from the posters what good positioning of text looks like and where we would put our credits and actors names. We can also see how to tie the themes of our film in with our poster as the posters for "Housesitter" and "The Holiday" do. We can take inspiration from these posters on how to create a memorable representation of our film that will attract our target audience.
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