Audience Research

My Research
For my audience research I will create a questionare and distribute it over Facebook to a range of males and females beween the ages 16-25. It will generate information to help us select a target audience.

What I aim to find out;

• Gender - Does our film appeal to both males and females, as rom-com ares usually targeted at women.
• Age Group - have we selected an appropriate age group to target, what certificate do they see our film fitting into.
• What do they expect from rom-coms.
• What do they think of our idea.
• What do they think of our ending?
• Have they seen/enjoyed our relevant films? (Click, 50 First Dates, )
• How can we improve our story. And most importantly....
• would they watch our film? And where would they expect to find it.

The questionare will have to be short and easy to do. I will ask one question at a time and include a brief summary of the film to relevant questions. The questionare will be complete on Facebook Chat and I will add the screenshots to this post.

My Questions
First I created my questions:

1. How old are you?
2. Do you watch/enjoy Romantic Comedies?
3. What do you expect to see in Romantic Comedies?
4. Have you seen any of the following films: Click, 50 First Dates, Groundhog Day.
5. ...and did you like them? If so, what was the highlight of the film for you?
6. Our film is focused on a nervous young man, down on his luck, trying to impress his date. To correct his many embarrassing mistake, he uses a remote which can rewind time. What do you think of this basic synopsis? 
7. When the film ends, Jack appears to have finally won over Emma, but as he leave Emma makes a mistake herself, and it is revealed she has a remote herself and has also been rewinding time. What do you think of the ending to our film?
8. Is there anything you would like to see included in our film, or anything you think we could improve?
9. Would you be interesting in watching our film?

The Results
I selected 5 individuals to question, here are the print screens of our conversations over the social network site, Facebook.

1) The ages of my participants were: 19, 14, 18, 19, 19.

2) Each stated that they watched rom-coms, and one even commented that they were her "fav!" meaning favourite.

3) Some were confused at first to what I meant by what to expect from romantic comedies, but all said they expected a couple, love, comedy or some combination. Some answers were very close to our film, for example Kayla's, who stated: making light of people's romantic issues? making romantic situations seem funny when in reality they're probably not?. And also Joe's who stated: boy meets girl,boy has to chase girl, everyone ends up happy in the end with lots of comedy 

4) One one of my participants had not seen any of the three films, and everyone else had seen Click, which is good because they will be familiar with the remote prop.

5) Chris highlighted the use of the remote as something he remembered about "Click" and that he "wanted one". This is a good result, as that's something we want the audience to question when they watch our film. These results show that our audience is capable of that with other films. He also mentions that he "likes Adam Sandler" proving that with comedies, your feelings toward the actor are important for enjoyment.

Everyone who had seen at least one film highlighted either a comedy moment or the general storyline as what they remember most.

6) Everyone like the initial synopsis, some stating it had the potentially to be very funny.

7) They also liked the ending of our film, and that it had a "good twists".

8) Each person told me something different which implies our film has a variety of possible events such as:

- a toilet incident
- a kissing incident

- a long speech

- a twist (which we already have)

- a sneezing incident

9) Every participant said yes.

• Our film got a good reception from each individual, both from males and females which surgests we have made our romantic comedy relatable to men as well by featuring a male as the lead, as women are usually the target market.
• Each individual showed elements of personality and fun throughout the questionnaire, compared to previous questionnaires on paper which get much more 'boring' and similar results. The results over the social network allow the participants to be more creative with their answers.