Monday, 9 January 2012

Viral Advert - Creating A Banner

As the viral advert was being edited on Final Cut Express, it was my task to create a banner for the side of the video, which would feature realistic information found on typical television shopping show. It need to feature the name of the company and their logo, the name of the remote, it's notable feature and design, and most importunely a price. I had to create a suitable colour scheme and design the logo, which to do so, I used Photoshop Elements.

Stage One - The Banner
I create a long slim layer which would be placed on the left of the screen in our video. We choose to use red so I used the gradient tool and added a red to black gradient over the diagonal of the layer.

Stage Two - The Logo
Now I had to create the logo and add it to the top of the banner. So I created a document which was a small rectangle to compile the logo on. I made a black oval with a rough edge and then a smaller white oval inside then flattened them. Then I added text saying "C.V.Q" in black, and used the font "Engravers MT" and flattened the three layers. I added them to the original banner then expanded it to make it bigger.

Stage Three - The Details
I added the text, saying 
"Quantum Continuum Controller (QCC),
Model HD124. 
A universal remote,
with the latest technology to;
- Rewind time
- Play and pause time
- Fast forward time
Sleek design with
adjustable clip for
easy transport." 

Then I added and arrow which points to the product with the price on ("£29.99).
Here is the final banner. next we need to add it to the finished and edited video. We will add the bottom banner on Final Cut Express.



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