Poster Research

Above is a selection of romantic comedy posters, which is also the genre of our film. By analysing these posters we can create our own poster for our own film.

First of all what images are used? In the examples above it is the two main actors, of whom the film revolves around, standing together.
The colours used are almost always bright and colourful. Such as the bright red dress in the ugly truth or the gold dress in how to lose a guy in 10 days. But the proposal, both the characters are wearing bland and dark clothing so your eyes are automatically drawn to the bright red letter 'the proposal'. The colours used need to attract the audience, if the poster has dull boring colours then it won't catch peoples eye.
The text and fonts used vary. For the actors names the righting is small and professional, the credits at the bottom of the posters are serious, whereas the titles are the most interesting fonts. With the main words either different colours or in bold. The title of the film is the biggest font, the actors names second biggest and then the credits are the smallest because they are the least interesting.
The layout of each of the above posters are all very similar. A format we too can follow when we do our own poster. The actors names are at the very top, then the main body of the poster is the two actors posing in a way that matches what the film is called, for example the proposal, Sandra Bulluck is proposing. Then the film title is either in between, the side of bottom of the actors. Then at the very bottom of the poster is the credits, followed lastly by when the film is coming out or 'coming soon'. The backgrounds are normally plain white or a light warm colour of some sort.

Overall, in relation to our film, these posters give perfect examples of how to do our own poster. We can follow the same layout, make sure the fonts stand out and the images overall are appealing to the eye. The two main actors in our film, ( Joe and Jen) can stand together in a silly pose that gives an impression of the film. For example Joe putting his arm round Jen and Jen looking uncomfortable.

Parts of the poster:
Credits



Poster credits are the legal lines that appear in movie posters giving credit to the cast and crew that made the film, as well as the producers, distributor and financier behind it. Poster credits are widely known also as “billing block” or “credit block”.
Poster credits have an average of 4 lines, usually laying in the bottom of the poster, underneath the title. For layout purposes, you can see poster credits with 6-8 lines justified left or right. Some times they also circulate around the edge of the poster. Poster credits can play an integral part of the design. There is not an official font for the poster credits, though Univers 39 Ultra Condensed is the most common.