Monday, 30 January 2012

Poster Ideas

Here are my ideas. I created a few general ideas on Photoshop, each with different text and image features for a modern minimalist poster, which are quite common in the independent productions. Below each I have added a brief summary of my thoughts on each poster, and how I would improve them in a second draft. They will then be presented to the group, along with each of their own ideas and together we will decide which elements of each of the posters we like best and create the final draft of the poster as a group.

Poster One

This poster features a minimalist colour scheme with the use of only black, white and red. The actors names stand out, as they are the only red text, emerging from the page. They are also the correct way round, unlike the surrounding white text which is backward. This creates synergy between the title of the film "Rewind" which also has some back-to-front lettering, but also the film itself. Overall the poster is simple yet effective. However, the poster doesn't feature any original art or photography from us, only text and effects generated on Photoshop. To improve we could use a similar format but with photographs added, perhaps of the remote.


Poster Two

This poster is the simplest of my ideas, featuring just a rewind symbol and a date of when our product will be complete. This style of advertising has elements of viral advertisement, as people may search on an Internet search engine to find out about the film. Several improvements could be made, such as including a web address under the address. Or we could use a similar style, using a large rewind symbol in the centre of our poster, but using it as a window effect by making the symbol transparent, and applying photographs of the actor behind. It would also be a good idea to add more of a colour scheme as using all black and white, although dramatic and attention grabbing, it almost gives the poster a sinister feel, which doesn't relate to our genre of romantic comedy. I'd consider using more warm colours, to create a happier feel.

Poster Three

This poster is probably the best of the four, as it is the most related to the film. It would feature original photography of the remote from the film itself, zoomed in on the rewind button. I would also use a fade effect to make the button stand out. This was the hardest of the three in terms of composition, and where to place the text without it looking out of place. To improve, we could take another similar photo with the actors hand actually holding the remote. We would need to take the photograph with a high resolution camera to get all the details of the remote. Here is a sketch of the idea:



Poster Four

My final poster again involve original photography of the delivery box used in film, filled with packaging and the remote. It could be formatted to be landscape or portrait. It also features some unique editing as the text appears to be part of the photograph, as if it is printed on the box itself. It is also the only poster where I managed to find a suitable composition to add poster credits which didn't look out of place. Although the packaging is not the same as we used on our film, it relates to the film well and leaves some intrigue as to the plot of the film. Again we would need to use a high resolution camera to take the original photograph in a high quality. Here is a sketch of the idea:



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